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Hewlett Packard
Articles, Copywriting
Copywriting gallery
Some examples of the commercial copywriting I did during my advertising days. [pdf-embedder url=”https://felicitycarter.com.au/wp-content/uploads/HP010-AfterLife-DL-Bro.11-1.pdf”]
Copywriting
More copywriting
Slideshows of copywriting work, including alcohol, financial, Australia Post and medical.
Copywriting
Johnnie Walker – the journey of taste
[metaslider id=1294] Johnnie Walker anniversary offer. Client: Diageo Agency: MercerBell Copywriter: Felicity Carter
Copywriting
Sky high response rates – Australian Geographic
How could it be? People loved Australian Geographic and were quick… but then they failed to renew. An intensive classic…
Copywriting
Qantas etiquette expert
One of the most startling jobs I did when I worked as an advertising copywriter, was write the manual on…
Books and Publications, Copywriting
The definitive guide to direct marketing
By the end of this short course, you’ll be a direct marketing expert.
Copywriting
An invitation to a conference
Novotel postcard. A witty and simple image and headline that sums up why the Novotel hotel is a better place…
Copywriting
Adobe postcards
A simple but effective piece of direct marketing.
Copywriting
New Scientist campaign
A subscription offer for New Scientist, on the back of a postcard.
Copywriting
HCF and eye care
A creative approach to convincing people to get their eyes checked at HCF.