Copywriting
New Scientist campaign
A subscription offer for New Scientist, on the back of a postcard.
Read MoreCopywriting gallery
Some examples of the commercial copywriting I did during my advertising days.
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More copywriting
Slideshows of copywriting work, including alcohol, financial, Australia Post and medical.
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Johnnie Walker – the journey of taste
Johnnie Walker anniversary offer. Client: Diageo Agency: MercerBell Copywriter: Felicity Carter
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Sky high response rates – Australian Geographic
How could it be? People loved Australian Geographic and were quick… but then they failed to renew. An intensive classic marketing campaign, devised by…
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Qantas etiquette expert
One of the most startling jobs I did when I worked as an advertising copywriter, was write the manual on grooming and deportment for…
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The definitive guide to direct marketing
By the end of this short course, you’ll be a direct marketing expert.
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An invitation to a conference
Novotel postcard. A witty and simple image and headline that sums up why the Novotel hotel is a better place to hold a conference….
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HCF and eye care
A creative approach to convincing people to get their eyes checked at HCF.
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Adobe postcards
A simple but effective piece of direct marketing.
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