Latest in Copywriting

August 4, 2015

Hewlett Packard

July 28, 2015
Articles, Copywriting

Copywriting gallery

Some examples of the commercial copywriting I did during my advertising days.     [pdf-embedder url=””]

July 26, 2015

More copywriting

Slideshows of copywriting work, including alcohol, financial, Australia Post and medical.  

July 26, 2015

Johnnie Walker – the journey of taste

[metaslider id=1294]   Johnnie Walker anniversary offer. Client: Diageo Agency: MercerBell Copywriter: Felicity Carter  

July 24, 2015

Sky high response rates – Australian Geographic

How could it be? People loved Australian Geographic and were quick… but then they failed to renew. An intensive classic…

July 22, 2015

Qantas etiquette expert

One of the most startling jobs I did when I worked as an advertising copywriter, was write the manual on…

July 21, 2015
Books and Publications, Copywriting

The definitive guide to direct marketing

By the end of this short course, you’ll be a direct marketing expert.

July 20, 2015

An invitation to a conference

Novotel postcard. A witty and simple image and headline that sums up why the Novotel hotel is a better place…

May 13, 2015

Adobe postcards

A simple but effective piece of direct marketing.

August 1, 2007

New Scientist campaign

A subscription offer for New Scientist, on the back of a postcard.

July 13, 2007

HCF and eye care

A creative approach to convincing people to get their eyes checked at HCF.

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