The secret to smart wine content marketing
Around 2009, as newspapers began to decline, the number of blogs exploded. Political pundits, insiders, cooks, homemakers, and others had discovered there was a…
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Spier, the mixed wine farm
Spier Wine Farm in Stellenbosch grows grapes. And raises cows and pigs and sheep. Felicity Carter goes to see the future of viticulture.
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The art of wine storytelling
What can the wine industry learn from the bestseller 50 Shades of Grey? A look at the research.
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How to build an arts culture
The days when artists could expect full funding from the government are over. Now they have to be entrepreneurial, as well as artistic.
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Marketing wine to men
In the rush to bring women into wine, the wine trade has overlooked an important group – young men. But the big companies are paying attention.
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How to sell wine in Sweden
With 431 stores throughout Sweden, the Swedish monopoly Systembolaget is the biggest wine buyer in the world. A look at how they choose the wines.
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The showstopper
How do you stand out in a category that’s crowded and difficult? One designer can make bottles jump off shelves.
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Will Amazon kill the wine retail trade?
Will Amazon kill the wine retail business, the way it’s killed so many other specialties?
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Argentina’s wine pioneer: Susana Balbo
An interview with Susana Balbo, Argentina’s first female winemaker and a pioneer in her own right.
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How to turn your wine brand into a media star
The presentation I gave at the USA Trade Tasting 2016 in New York.
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Negotiate your way to a better deal
If you don’t have a ‘must have’ brand, you’ll be at a disadvantage when dealing with buyers. Felicity Carter asks the experts for tips on negotiating.
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Understanding burnout
It’s not stress. It’s not depression. It’s definitely not laziness. Burnout is a condition that’s most likely to strike the passionate.
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