Exploring Darlinghurst
Darlinghurst, an inner-city suburb of Sydney, has got as much convict history as some of the more touristy areas, with one main difference: in Darlinghurst, the criminals stayed put.
Read MoreJuly, 2015
The clubhouse
Noted importer and distributor ASC Fine Wines have created a haven for wine lovers in the heart of Shanghai. Felicity Carter gets a tour.
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Standing on top of Sydney
On every BridgeClimb, there comes a moment when you’re standing on Sydney’s Harbour Bridge with nothing more than a steel girder between you…
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Families of Wine
An international project, Families of Wine introduces some of the world’s most prominent wine families.
Read MoreCopywriting gallery
Some examples of the commercial copywriting I did during my advertising days.
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Creating wine experts
Wine tasters are well known for creating elaborate descriptions about wine. But tasters in other areas of the beverage industry are expected to identify…
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Brazil’s wine industry ready to party
Brazil has been growing grapes for more than a century. But only recently has it learned how to make the best use of them. Now, the industry is ready to celebrate.
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A foodie’s guide to Lyon
Lyon is the historic birthplace of French culinary culture and it remains the gastronomic centre of the country, where the streets are crowded with…
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More copywriting
Slideshows of copywriting work, including alcohol, financial, Australia Post and medical.
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A hotel for jet setting animals
The animal transportation hub at Kuala Lumpur airport bills itself as six-star accommodation for animals.
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The wines of the Yarra Valley
The Yarra Valley, in the Australian state of Victoria, has everything going for it: fine wines, fine dining and proximity to the city of Melbourne.
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Johnnie Walker – the journey of taste
Johnnie Walker anniversary offer. Client: Diageo Agency: MercerBell Copywriter: Felicity Carter
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